Behind Onix Evolution

Rodrigo Sanches Baptista is the founder and CEO of Onix Evolution, where he leads quantitative research and investment analytics.

From 2000 to 2024 he was group CFO of RedeBAP, a gas station and retail group in São Paulo, responsible for financial strategy, forecasting, capital allocation and restructuring, including preparing business units for sale or expansion. In parallel, he has advised companies on expansion, mergers and acquisitions since 2016, and in 2023 became a CNPI-P-certified investment analyst and an investment consultant registered with the CVM, Brazil's securities regulator.

Since 2017 he has also managed his own family's businesses, spanning real estate, gas stations and global portfolio management, as their administrator and legal representative.

Since 2024 he has worked full-time as an independent analyst and portfolio manager while developing Onix Evolution. Onix began as a tool for his own analysis and became an independent research platform that helps investors explore markets with structure and clarity. It combines global macro strategy, multi-asset allocation, quantitative modelling and AI, turning complex information into structured insight without removing human judgment.

The platform's research covers equities, rates, currencies and commodities through macroeconomic regime analysis, multi-factor and probabilistic models, scenario simulation and risk-adjusted optimization, with human-supervised AI models supporting the analysis and interpretation of the results and data.

Damian Tous Nogaledo is a partner at Onix Evolution, bringing marketing and commercial growth expertise to the team.

Damian has nearly two decades of experience in digital marketing. He began in media planning at Universal McCann in Valencia, then spent several years in London in ad operations and account management at Theorem and Outbrain, later leading Outbrain's account management team for Spain from Madrid. In 2016 he joined Hotelbeds, where he rose from marketing manager to head of regional marketing strategy and operations, leading teams across Europe, the Middle East, Africa and India.

He is currently Head of Global Marketing at HBX Group, one of the world's leading B2B travel technology companies, whose brands include Hotelbeds, Bedsonline, Roiback, The Luxurist and Civitfun. He leads global teams across digital acquisition, partner marketing, marketing operations, social media and campaign delivery. His work also includes marketing automation, MarTech transformation, AI adoption and scalable growth models.

His approach is grounded in a conviction he has carried throughout his career: marketing should be accountable for commercial impact and long-term profitability, not just clicks, impressions or lead volumes. He has written on how to measure content marketing, and he holds Adobe's Marketo Engage Business Practitioner and AI Operator certifications.

At Onix Evolution, Damian brings the commercial perspective that complements Rodrigo's quantitative-research expertise. His focus is on growing the business, communicating the platform's value and building relationships with prospective investors who could support its next stage of development.

Damian studied Advertising and Public Relations at Universidad CEU Cardenal Herrera. He works in Spanish, Catalan and English.